The person who answers is the person who does the work.
FingerTip · Sydney, NSW
FingerTip is led by Domenico, a web consultant and software developer in Sydney, with a small team of specialists behind him. No account managers and no ticket queue: the person on the call is the person who does the work.
Plain terms, published prices, and the reasoning behind every recommendation.
How we work
-
The work is the point
We are not trying to win design awards. Every decision is made against one question: does this help the right person understand you and get in touch.
-
We say no early
If a website is not what you need, or we are the wrong fit, you hear it in the first call, not after a deposit.
-
Still here next year
More than a dozen websites are under our care right now. Some of those relationships go back more than ten years, to before FingerTip existed.
The short version
We build websites for service businesses: trades, clinics, workshops, consultants, professional services. We write them, design them, build them in standard WordPress, and keep them running afterwards. Domenico leads every project and stays your point of contact throughout.
We also build custom software, dashboards and automations, and set up and manage UniFi office networks, for service businesses.
Within about 90 minutes of the Sydney CBD, we meet in person, because a conversation across a table beats four emails. Everywhere else in Australia, remote works fine.
Most people we work with are not experts in websites, and they should not have to be. Our job is to understand what your business is trying to do, explain the reasoning in plain terms, and build the thing properly. If a website is not what you actually need, we will tell you that too.
Who you are actually working with.
The team
One point of contact for your project, and the specialists who work on it.
Domenico Mastroianni
Lead Strategist
Domenico has over 12 years of experience in online web development, UX design and SEO. He has acquired and refined skills in several online markets like real estate, public figures, home automation and security systems. He holds Ubiquiti's UniFi Full Stack Professional certification, awarded in 2026, and sets up and manages UniFi business networks.
Shaeron Hii
Lead Marketer
Shaeron is a volcano of ideas and a fine architecture of efficient strategies. She worked for international and Australian marketing firms and shined for her ability to read data and find creative solutions. She bought a business in Melbourne and in a few years made it run on auto-pilot.
Ewan Warmbath
Lead Designer
Ewan has over 28 years of experience in the advertising and design industry, working with diverse clients, from startups to well-established brands in the UK, Dublin and Sydney. He is proficient in Adobe Creative Suite, and has a solid understanding of typography, colour theory, and user-centered design principles. From large-scale campaigns and branding projects, to corporate documents, print, digital, websites, large or small, every project is a chance to experiment, refine, and connect through design.
Dougal Tsakalos
Lead Copywriter
Dougal is a strategic storyteller who transforms brand narratives into compelling digital experiences, combining journalism expertise with practical SEO knowledge and social media campaign management. A natural collaborator with exceptional client relationship skills, Dougal consistently delivers high-quality content under tight deadlines.
Your ability to listen to the customer and provide their feedback is remarkable. You’re great and will highly recommend you.
Enable Women Africa
Tell us what you are trying to do
Twenty minutes, free. You will leave knowing roughly what your project should cost and whether we are the right people to do it. If we are not, we will say so.
Free. 20 minutes. No proposal you did not ask for.