A plan for your website, before you commit to one.
Discovery · the first stage of every build
Keyword research, competitor research, market research, and a review of what you have now. It tells us what the site needs to say, what pages need to exist, and what each one has to do.
A$1,800, fixed. Credited in full if we build the site.
Free. 20 minutes. No proposal you did not ask for.
Two thirds of what you pay for happens before anyone builds anything
The building is the visible part of a website. The expensive part is the thinking: working out what the site needs to say, to whom, and in what order. A site built from a guess looks fine and sells nothing, and nobody can tell why by looking at it.
That is why every build starts with this stage, and why you can buy it on its own. The plan is the same either way: same research, same depth, same document.
A written plan, in plain language, that any builder can work from.
What you walk away with
Every technical term in it is explained the first time it appears. You are not expected to be an expert; that is the point of the document.
- What you told us: your goals and constraints, played back in writing so nothing gets built on a misunderstanding
- What this market searches for: keyword research, with the numbers and what they mean
- Who you are up against: who is winning those searches, and why
- Your plan: the pages the site needs, what each one has to do, and the direction for its content
- What we found on your site, where one exists
- What we would do next, with the honest recommendation, even if it is not us
One price, credited in full.
Pricing
The plan
Start here
A$1,800fixed
credited in full against the build
- Keyword research
- Competitor and market research
- Review of your existing site
- Page-by-page plan with content direction
- Yours to keep, usable by any builder
If we build the site, the plan costs you nothing extra. Builds start at A$5,500, and your A$1,800 comes off.
One thing stays out, and we say it here rather than in month two: the writing. The plan says what to build and why. The copywriting is the next stage, because the words are the most expensive part of the thinking and the part that makes a site persuade.
The plan assumes it is built by someone who can build it.
Questions people actually ask
Questions
Same research, same price, same credit. The audits page frames it for a site that has gone quiet. This page frames it as the first stage of a build. It is one product, not two.
No. The plan is written to be usable by any competent builder, and it is yours to take anywhere. If you come back to us, the A$1,800 comes off the build in full.
Because you should not have to commit A$5,500 to find out what you actually need. If the research says a website will not fix your problem, that is the answer, and it cost A$1,800 instead of a rebuild.
Buy the thinking. Take it wherever you like.
Twenty minutes, free, to work out whether the plan is the right first step. If you do not need one, we will say so.
Free. 20 minutes. No proposal you did not ask for.