Technical fixes
Broken pages, slow pages and missing titles, fixed starting with what matters most.
SEO services for Sydney service businesses, from A$499 a month.
SEO · Sydney and Australia-wide
Ongoing SEO for service businesses: fixes, new pages, local SEO and AI search checks. Start straight away, or start with the A$1,800 audit and get the first month free.
Free, 20 minutes. No proposal you did not ask for.
What does an SEO package from FingerTip include?
What is included
Six parts. The plan sets how much of each you get.
New pages every month
Pages that answer what your customers search: services, suburbs, prices. One, two or four a month.
Local SEO
Google Business Profile, Apple Business and Bing Places kept current, with two posts a month. Local plans.
Directory listings
Your business in about 25 Australian directories, with the same details everywhere. Local + AI plan.
AI answer checks
Each month, whether ChatGPT and Google’s AI name your business: 10, 20 or 40 questions.
Monthly report
Visitors from search, and clicks on your phone number, quote form or booking button.
Your Search Console property, your Google Business Profile and every page written stay in your business name.
Yes, for Google. Google says its AI Overviews and AI Mode are built on its core search ranking systems, and that optimising for them is still SEO. Google Search Central also tells website owners not to recycle what other websites already say.
ChatGPT chooses its own sources. FingerTip checks each month whether ChatGPT names your business for the questions your customers ask.
| What FingerTip checks | Where | How often |
|---|---|---|
| 10 questions about your trade on Search, 20 on Local, 40 on Local + AI | ChatGPT, Google AI Overviews, Google AI Mode | Monthly |
Some agencies sell “AEO” or “GEO” as a separate service. Google treats it as SEO, so FingerTip does not charge for it separately.
How long does SEO take?
How long it takes
Judge SEO on six months of work. There is no minimum contract.
Audit (optional)
Research and a written plan. A$1,800, fixed.
Month 1
Free if you started with the audit. FingerTip sets up your monthly report, fixes what matters most first and, on the Local plans, sets up your map listings.
Month 2 onwards
Month to month. Stop any time with one month of notice.
Month 6
Judge the results on the monthly report.
| Stage | What happens |
|---|---|
| Audit (optional) | Research into your keywords, competitors and market, and a check of your website. You receive a written plan. What the audit covers |
| Month 1 (free after the audit) | FingerTip sets up your monthly report and fixes the most important problems first, starting from the audit if you had one. On the Local plans it also sets up your Google Business Profile, Apple Business and Bing Places. On Local + AI, the directory listings start. |
| Months 2 and 3 | New pages start: one, two or four a month. The Local plans add two Business Profile posts a month. The remaining fixes continue. |
| Month 4 onwards | The same work, month to month, with one month of notice |
| Month 6 | The point to judge SEO on the monthly report: visitors from search, and clicks on your phone number, quote form or booking button |
Chapter 7 of the FingerTip buyer’s guide, Management and marketing, recommends giving any campaign at least six months before judging it.
How much does SEO cost?
Plans
Three plans. Start straight away, or start with the A$1,800 audit and get the first month free.
Search
A$499month
For a website that needs fixing and new pages
- Technical and on-page fixes
- 1 new page a month
- 10 AI answer checks
- Monthly report
- Google Business Profile, Apple and Bing
- 25 directory listings
Local
Recommended for local service businesses
A$990month
Adds the map results
- Technical and on-page fixes
- 2 new pages a month
- 20 AI answer checks
- Monthly report
- Google Business Profile, Apple and Bing
- 25 directory listings
Local + AI
A$1,650month
Adds directories and the most AI checks
- Technical and on-page fixes
- 4 new pages a month
- 40 AI answer checks
- Monthly report and a quarterly call
- Google Business Profile, Apple and Bing
- 25 directory listings
First month free on any plan when you start with the audit. Without the audit, you pay from the first month. Not sure which plan? You can move between plans. No minimum contract: stop any time with one month of notice.
| A$ | Search | Local | Local + AI |
|---|---|---|---|
| Monthly price | A$499 | A$990 | A$1,650 |
| Technical and on-page fixes | Yes | Yes | Yes |
| New pages a month | 1 | 2 | 4 |
| Google Business Profile, Apple Business and Bing Places (local SEO) | No | Yes | Yes |
| Listings in about 25 Australian business directories | No | No | Yes |
| Questions checked in ChatGPT and Google AI, monthly | 10 | 20 | 40 |
| Monthly report: visitors from search, clicks on calls to action, progress on the campaign goals | Yes | Yes | Yes, plus a call each quarter |
| Audit (optional) | A$1,800 | A$1,800 | A$1,800 |
| First month, if you had the audit | A$0 | A$0 | A$0 |
| Contract | Month to month, one month of notice | Month to month, one month of notice | Month to month, one month of notice |
| Six months, with the audit | A$4,295 | A$6,750 | A$10,050 |
| Six months, without the audit | A$2,994 | A$5,940 | A$9,900 |
The audit is optional. With it, your first month of SEO is free.
The A$1,800 audit finds what is wrong with your website, which searches are worth winning and who wins them now. If it finds SEO is not worth it in your trade, it says so. The plan is yours either way. Without the audit, monthly SEO is paid from the first month.
The audit is optional. If you have the A$1,800 audit and then start monthly SEO, your first month of SEO is free. Without the audit, monthly SEO is paid from the first month. If you build a website with FingerTip instead, the A$1,800 is credited in full against the build.
Who is FingerTip SEO for?
A good fit
- Service businesses people search for, such as trades, clinics and professional services
- Owners who can wait three to six months for results
- Websites on any platform, including Wix, Squarespace and Shopify
- Businesses anywhere in Australia
Not a good fit
- Businesses that need enquiries this month: Google Ads suits them better
- Anyone who wants a guaranteed first place on Google
- Shops whose whole business is selling products online
- Websites that cannot take an enquiry yet
- Anyone who wants blog posts written to a quota
Use Google Ads when you need enquiries this month. Use SEO when you want enquiries that do not cost a fee per click, and you can wait several months for them. Google Search Central says advertising with Google has no effect on a site’s presence in its search results.
| Compared on | SEO | Google Ads |
|---|---|---|
| Appears in | The unpaid results, Google Maps and AI answers | The ads, marked “Sponsored” |
| You pay for | A$499 to A$1,650 a month, with an optional A$1,800 audit | Each click, plus A$499 set-up and A$499 a month for management |
| First results | Months, not weeks | Ads can show in the first week |
| When you stop paying | The pages FingerTip wrote stay on your website | The ads stop the same day |
| Suits | Services people search for all year | Services people need today |
Google Ads Help says most ads are reviewed within one working day. See Google Ads and Facebook ads management.
Common questions about SEO services
No. Google says no one can guarantee a number-one ranking on Google.
Judge SEO on six months of work, not one. The first months go on fixes and new pages, and Google takes time to find and rank them. There is no minimum contract: FingerTip SEO runs month to month and stops with one month of notice.
No. FingerTip SEO runs month to month and stops with one month of notice. FingerTip recommends six months before judging the results, because the first months go on fixes and new pages. The pages, both accounts and the audit plan, if you had one, stay yours whenever you stop.
You do. Your Search Console property and your Google Business Profile are in your business name. FingerTip is added as a manager on the Google Business Profile and as a user in Search Console. Every page FingerTip writes stays on your website if you leave.
Yes, on any platform, within what each platform allows. On WordPress, FingerTip can change everything. On hosted platforms, the platform controls some parts:
- Shopify fixes the /products/ and /collections/ parts of web addresses. Only the end of each address can change.
- Squarespace does not let anyone edit the robots.txt file, the sitemap or the source code of a page. SEO work goes through its built-in settings.
- Wix lets FingerTip edit the robots.txt file and most web addresses, but Wix hosts the site, so server settings stay with Wix.
Before any monthly SEO starts, FingerTip tells you which fixes your platform allows. If you have the audit, it lists them in writing.
FingerTip SEO has three plans. Search, at A$499 a month, covers technical and on-page fixes, one new page a month and 10 questions checked in ChatGPT and Google AI. Local, at A$990, adds Google Business Profile, Apple Business and Bing Places, two pages a month and 20 questions. Local + AI, at A$1,650, adds listings in about 25 Australian business directories, four pages a month, 40 questions and a quarterly call.
No. Google says optimising for AI features in Google Search is still SEO, so every FingerTip SEO plan includes monthly checks in ChatGPT and Google AI.
No. Google says advertising with Google has no effect on where a website appears in its unpaid results.
Yes. FingerTip does SEO for service businesses anywhere in Australia, and the work is done remotely.
The FingerTip monthly SEO report shows the visitors who came from search, how many of them clicked a call to action such as the phone number, the quote form or the booking button, and progress against the goals set for your campaign. The figures come from Matomo, analytics that runs on the FingerTip server rather than Google Analytics.
Is SEO worth it in your trade?
Domenico Mastroianni tells you in a free 20-minute call, before you spend anything. Domenico leads every FingerTip project. If you go ahead, the Search Console property, the Google Business Profile and every page written stay in your business name.
Free, 20 minutes. No proposal you did not ask for.